"You can't handle the truth." -Colonel Nathan R. Jessup, from the film A Few Good Men
I used to joke in my former company that I 'represent the truth' in my marketing communications as a responsibility of the role. Sales and leadership can stretch things a bit at times in conversation, but you have to be 100% truthful with what you share in the marketplace. This policy worked well for me and the organizations I served as we were never put in a bad position. "The truth ain't hard to remember..."
Represent the truth. You'll achieve more valuable achievements as a result.
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